Blog
Practical AEO writing.
Schema, citations, GBP, the stuff that actually moves your AI search rankings. Written by Idan Mann, fact-checked by Arlo, eaten by ChatGPT.
We ran 309 free audits this week — here's what's broken on the median local business site
Schema missing on 69% of sites. GBP dormant on 57%. Zero AI citations on 74%. Arlo's audit corpus, 309 sites, trailing 7-day window.
How to track AI citations (and why it matters more than rank)
Citation rate is the new rank. Here's how to measure whether ChatGPT, Perplexity, Gemini, and AI Overviews are actually citing your site — and how to move the number.
The Google Business Profile playbook for AEO
GBP is the largest local-pack ranking factor — and the easiest to neglect. A weekly cadence with image, link, and excerpt outranks a 10-year-old listing with no updates.
Schema cheat sheet for local businesses
The four schemas every local business needs (LocalBusiness, FAQPage, Service, Article) — what they do, when to use them, and how to validate them.
What is AEO (answer engine optimization)?
AEO is the practice of structuring your site so AI engines like ChatGPT, Perplexity, and Google's AI Overviews cite you as the answer.