AI Assistant for HubSpot

A CRM is only as useful as it is current, and keeping HubSpot up to date is the chore every sales team quietly skips. Arlo connects to HubSpot as an AI colleague that does the logging for you — updating records, moving deals, and answering pipeline questions from a message, so the CRM reflects reality without anyone spending their afternoon on data entry.

Ask Arlo in Slack, iMessage, Microsoft Teams, or on a call, and it acts in HubSpot and reports back.

What Arlo does in HubSpot

• Keeps records current. Update a contact, log a call or email, add a note, or attach the latest context to a deal, from a message.
• Moves deals. Advance a stage, update amounts and close dates, or flag a deal that's gone quiet.
• Answers pipeline questions. "What's in the pipeline this month?" or "which deals haven't moved in two weeks?" — Arlo reads HubSpot and summarizes.
• Closes the loop across tools. After a phone call, it can summarize what happened and log it to the right HubSpot record automatically.

Governed by default

Your CRM is too important to let an assistant edit unsupervised. The HubSpot connection resolves through policy before each run, anything that writes to a record waits for a reviewer you choose, and every update lands in a full audit trail. The CRM stays clean, and you stay in control of what changes.

Beyond HubSpot

HubSpot is one of 3,000+ tools Arlo connects to, and a single request can span them — log the deal, draft the follow-up email, and post the update to Slack. For apps with no API, Arlo signs in once through a secure browser session and operates them by hand. See more use cases, or how Arlo works as an AI assistant for sales.

Try Arlo with HubSpot

Put an AI colleague on your HubSpot CRM that logs, updates, and summarizes on request — with approvals and an audit trail. Try Arlo and connect HubSpot in a couple of minutes.